![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/458fb93a-c2c7-458c-99a6-5e4e270f3f73_rw_1920.png?h=cd86b41aca08ec8f3d51fd3995375af3)
This project dealt with rebranding Israel's national public television channel, which exists for almost half a century. the challenge was to present Kan as an attractive alternative to the other commercial television channels. The symmetric "Line" – functioning as a starting point - evolved to different gentle shapes, shifting the focus to the quality content. By that, stimulating the viewers to search, think and wonder
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/7e3802e8-c1f5-45ca-9109-b6aaab5dd398_rw_1920.jpg?h=f7733d1e542d37bed24e7e700ab07b4b)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/519ef3cd-c0af-40c8-bbd9-16f9694ba4db_rw_1920.png?h=000483c9e7e13180c28d74daa19c9d45)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/4acdb72d-394a-4df2-a3c2-83a3c2aa9bf8_rw_1920.gif?h=e2d0af53f5132a3507736eae97293229)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/34c4e5de-6699-4b7f-8ee7-f3f9b2d8ff26_rw_1920.jpg?h=2187c07e6db3389c6eab273879412cea)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/694e559b-a0f8-416a-a4bd-ff7efe282007_rw_1920.jpg?h=6fd226839e458fa4e74323302edae7de)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/066039ff-91c8-4f2c-9ab3-83058dba7dba_rw_1920.jpg?h=284ade3578153e5864b10b1467b1cba8)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/9b4d95d3-ace9-4727-9100-de8730b6323c_rw_1920.jpg?h=b9b0d884a453c2ee1313d420db8bf84c)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/4a0d1e07-474a-4337-aea7-3fc5fdc8ccf5_rw_1920.jpg?h=a3e5b417a00fcaa71fadbd3548244e37)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/dde124d1-0a19-4998-8343-6ac941e7f8ab_rw_1920.jpg?h=602fc18569e5c5a5513ba55e079d146f)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/c210fde0-2c96-4792-ae76-9ad16ff8398b_rw_1920.jpg?h=6efe034952994e20db82001bbd901dba)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/311b2e07-8df9-4197-9fda-2f265f657854_rw_1920.jpg?h=af61a92ddd33d47baa20fdf24935a243)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/30a1e898-0368-40e2-9870-d87fee03c0c2_rw_1920.jpg?h=c8a51cfb71da44579eb88f5293766e85)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/0d19aac1-9039-4e01-89b2-9ee561d6a807_rw_1920.jpg?h=8578a12c4434268b1f0c8af4c1cebdc7)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/bea20f58-9128-4a4d-944e-35844b88a8a3_rw_1920.jpg?h=5bd4d3bc76a6f9d313c368b3053b9226)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/d043ddd8-5737-4c38-94fe-82db387b8398_rw_1920.jpg?h=adfd6a963befebcac90524c5813053a7)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/3c00d4d0-2a97-4e87-8b4f-c68592583256_rw_1920.gif?h=e6835e42ae8c61fe47f575d469824bb3)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/a7a958ec-5254-48dc-af3b-f5e998260dac_rw_1200.gif?h=41494284ab568b7075c473da442debec)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/fa0e286d-b5b0-4773-bc53-367c8278e743_rw_1200.gif?h=cd86033ee09063035acde94c1808c308)
![](https://cdn.myportfolio.com/507f4fd9-588f-4d4e-b5db-e75ff4836acb/c27e23c4-2cb9-4c5b-a9d9-418e3765e341_rw_1920.jpg?h=168e786b81811acf80659bc2fab658dc)
Made at FIRMA studio